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The Popping Shirt

Outdoor / Ambient

New York Festivals: Gold
Cresta Award

Abby’s: Gold

Obesity had tripled since 1975. Eye-popping stuff. So we made a shirt pop for the low calorie sweetener, Sweetex.

McCann Erickson X Boots Piramal

CCO: Prasoon Joshi, Rahul Mathew

Art Director: Manish Darji

Copywriter: Rahul Mathew

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