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The Popping Shirt
Outdoor / Ambient
New York Festivals: Gold
Cresta Award
Abby’s: Gold
Obesity had tripled since 1975. Eye-popping stuff. So we made a shirt pop for the low calorie sweetener, Sweetex.
McCann Erickson X Boots Piramal
CCO: Prasoon Joshi, Rahul Mathew
Art Director: Manish Darji
Copywriter: Rahul Mathew
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